Anthony Phillips

Anthony Phillips

Today we had a quick talk by Anthony Phillips, he spoke about what work he was doing at the moment, with different companies and and on going 'soft brew' drink. This is being sold in sainsburys, he was interesting in how we would advertise it. the things that he said we would look for when getting a brief would be: 

• what kind of image can be used against it
• who could it influence
• where cold it be sold
• who is it aimed at
• how would it be done
• on posters

On some briefs you have to worry about:

• styling
• weather
• insurances
• people
• the place
• the equipment
• and the brief its self

He also explained the different time frames you could have on a brief in advertising, he said you could have from a week to come up with it and done, and then can also have two - three months.